Hello Props x Nike: Creating a Winter Window Display Across Europe
Updated: 42 minutes ago
Hello Props were commissioned by Wondercollab to bring Nikes European winter window displays to life, creating a frozen, windswept aesthetic across multiple products!
Frosted Details
A key part of the project was creating a range of heavily frosted accessories to bring the winter theme to life. We transformed everyday Nike essentials, including water bottles, helmets, keychains and headphones, with a heavily frosted finish. These bespoke pieces were designed to be displayed on mannequins, adding an extra layer of detail and texture to the overall window concept.
Capturing the Movement of Wind
One of the most exciting elements of the project was finding ways to make inanimate objects appear as though they were caught in a permanent wind.
To achieve this, we hand-crafted scarves using carefully shaped wire, allowing us to create dramatic, windswept look.
We carried this technique through to other key pieces within the display, including Nike backpacks, headphones and umbrellas. By incorporating wire into each prop, we were able to create sculptural shapes and a sense of movement, bringing energy and life to the winter window displays.
Bringing the Vision to Life
From the intricate frosted finishes to the carefully constructed windswept props, this project was all about combining creative problem-solving with hands on prop making.
We loved working with Wondercollab on this commission and helping bring Nike’s winter vision to life. It was a great opportunity to experiment with materials, textures and techniques to create something a little different.
-BTS -
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